Archive for October, 2013

Double Indemnity

October 25, 2013

We were looking at the film Double Indemnity that we finished in class, which is about a woman who uses a man to help her murder her husband. In the ’40′s there was the Production Code and the law of compensating values regulations of  which a film had to contain no seen sexual content and the audience were not allowed to see violence. Barbara Stanwyck is seen as a strong mother figure which portrays her persona, however in Double Indemnity she plays a femme fatale in other words she was fatal and after watching the film we looked at the cinematography and the content of the film. And significant elements of the film we looked at how the

  • characters interacted with each other e.g Mrs Dietrichson and Walter Neff
  • How power is shown through Phyllis Dietrichson
  • the conventional representation of women e.g the idea of mothers, virgins or whores, Barbara Stanwyck played a character who slept around with 3 male characters Zycetti, Neff and her husband
  • how the narrative is shown through flashbacks and to the present between the characters Neff and Keyes
  • And the character Phyllis Dietrichson is perceived by the audience

Soap Stars/Global Stars

October 24, 2013

Sexy Soap Stars – Part of the Publicity Circus – TV Choice – Daz sponserd Tv choice – Partners – Stars- selling series (value of commodity) (keep them in the public eye) – Metro paper uses them as it fills a page.

Soap stars are like film stars just not as big or known. – they come across ordinary on soaps but extra ordinary on the red carpet.

Celebrity Chef programmes can be used to sell the programme as they are: TV personalities, they are the ‘audiences friend’ due to the direct adress that  they give.

Stars will also endorse in products to keep them in the public eye Advertisements such as Chanel and L’oreal use Beyonce and Kiera Knightly as they are global stars, this therefore means the advert will be shown worldwide getting the product known to a wide range of people.

Synergy – October

October 24, 2013

Promotion is when a company advertise and sells their product. Media Corporation’s cross promote which means they use the company they own to promote each other’s products. An example of this is the ‘Sun TV Listings’ has ‘Sky 1’ as they are both owned by the same company. A normal TV Listings would only have BBC1, BBC2, ITV, Channel 4 and Channel 5. Cross Promotion allows you to market products in different media in effect free of charge.

Synergy is when the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts. Media synergy is the way in which different elements of a media conglomerate work together to promote linked products across different medias. News Corporation owns BSkyB, The Sun, The Ties, 20th Century Fox and Fox TV.  Using the Simpsons that is created by Fox is put onto Sky for the UK Premiere which creates more revenue for News Corporation.

High School Musical

The film promotes the DVD, which promotes the soundtrack, which promotes the advert calendar, which promotes the doll, which promotes the sequel, which promotes the disney store, which promotes the film. All of these products are promoted by each other, the reason for this is that they are all owned by the same company, Disney.


Horizontal Integration – Products promote each other such as when a franchise has a film, video game and album

Ancillary Revenue – The revenue that is made by merchandise, theme parks and similar products

Ancillary Revenue has become more important than the box office revenue as companies have realised how much money can be made be just selling merchandise. The film is the shop windows, the base of everything to come such as the merchandise and spin offs.

Entertainment supertext is properties that can be used across media. These rely on spectacle such as high quality special effects which are expensive, meaning that this can only be done by major studios.

AS Media Studies (18/10/13) – Feminism

October 24, 2013


Feminism is where women and men both believe that the two genders should be equal in society.

This is of course not true in modern society, due to the high amount of sexism in the televised Media.

Feminists believe that there are two factors that make men the superior gender in society:

Pay (i.e. ‘men get paid more than women when they do the same job’).

Opportunity (i.e. ‘men get the better jobs’).

UK Feminista

UK Feminista is an organisation (founded in 2010) that involves both men and women who campaign for equality between the two genders in society. (The link to their Website –

They believe that, if the genders were equal in society, economics and politics, the word would be a better place for all.

In 2010, they made a video that explained their views about sexism in society today, and what they plan to do to stop sexism in society. (Here is the link to this video –

Their Protest Against Sexism

This video presents the idea that these campaigners are :

– Passionate about what they believe in and what they are campaigning for.

Determined to ‘make a difference’ in society.

– Independent in what they are campaigning for (e.g. the ‘leader’ of the campaign has a megaphone to ‘spur on’ and ‘encourage’ her fellow campaigners to protest).

– ‘Powerful’ (In such a way that they will not give up in their ‘quest’ to have equality in society).

– Collective (i.e. they are a group that share one belief/interest. In this case, equality between genders).

(Note: ‘Determination’, ‘Independent’ and ‘Powerful’ are all characteristics that males are represented as having).

This video also presents the idea that women are ‘victims’ of sexism in society. This is why women are ‘taking action’ against sexism, and they campaign to stop sexism in society and in the televised Media.


October 17, 2013

15TH October 2013


1)Terrestrial Television: Ariel (digital) 

so if you get Freeview an example of the number of channels would be channel 4 which includes 24 radio channels and 4HD

2) Cable and Satellite

This offers more than Freeview

If you subscribe to BT for a certain length of time you are able to get Youview through cable for free and this features: lots of channels and catch-up television.

3) Pay TV (one off)

-Part of NOW TV which is a form as pay as you go television

-unlike subscription television where you have to be subscribed for at least a month you can choose to cancel after certain programmes.

4) Subscription TV

Virgin media (cable, satellite) is an example of subscription TV, unlike other platforms you are able to get you TV bundled with broadband and mobile phones. Simply a way to make more money by bundling items together.

5) Net Based

Apple TV is a net based platform and offers you the chance to rent and buy movies through iTunes definitely a new wave of watching television.

-offers everything from itunes

-Heavily American based (NFL)

-you can also watch sky news on Apple TV but unlike watching it on your actual television on this platform you can be much more independent and pick your own articles to read like a newspaper to an extent.

-Similar to catch-up television.

6) Sky Anytime

-This platform offers you the chance to watch whichever programme you like wherever you are.

It features:

Catchup television

Live streaming

VoD (video on demand)

7) Game Consoles

This is a platform where you are able to watch television from your consoles including: Playstation and Xbox.

Mainly offers catch-up television.

8) Online

Netflix and Love film are definitely a new wave of watching both tv and film from your P.C providing you subscribe with them of course, it offers you the chance to rent or buy movies from a fixed price per month.

This is available on platforms via computers, internet, mobile, console and tablets.


Netflix spent 90 million on the chance to buy original programme.

-House of Cards was purely made for netlfix but eventually it was sold to sky after about 9 months viewing on Netlfix, this offered viewers the chance to watch the whole 9 episodes in one viewing (known as binging tv) instead of the traditional 1 episode a week.


-DVD was a market

-Golden Oldie channels (offer old programmes)

-As programmes get older they become less in demand so they are sold to different platforms at increasingly cheaper prices whereas newer programmes can be sold at a premium rate.

October 17, 2013


1) re-presentation (of the world)

media language

Iconic image:  resembles what it represants
Index: linked to whats represanted
Symbol: no link

2: stereotypes or types
A good example of this would be the “dumb blonde” always coming out with dizzy comments and doesnt know anything ths is a stereotype of blonde people. When infact they are just like everyone else there not “dumb”

3: Who is doing the reprensation- ( who is speaking)

woman are commonly found to be speaking on cleaning product adverts as they know best they are the experts in that particular field they know what they are talking about.

4: How the audiance reads the represantation

This is how you see what is being represanted

Chapter 4 in the image and representation  contains all the information from section 4:3 up to 4:6 

A2 Film – The Source

October 17, 2013

*Some time in early September.*

In this lesson we started to have a look at the Source and concentrated a lot on empowering women.

We discussed the aspects of a stereotypical Muslim woman and concluded that:

-They wear Burkas
-They have strong Indian accents
-Had very isolated or closed personalities
-Had long black hear which was usually covered up
-Were restricted in many aspects by their husbands
-They’re married off to older men when they’re young
-Are mentally and physically weak.

This is called the “Wahabi” sect of Islam and is sexist.

We then began to watch the film itself, and were told to observe the barriers she faces and how she overcomes them, as well as whether or not the men were behind her.

-We found she was unstereotypically strong, as she sees over the celebrations of the new born child and rebels by chanting about the stillborn who died on the mountain path. She’s also physically strong as she doesn’t tire when carrying the water.
-Despite her mental strength, she faces the barrier that it’s a patriarchal society, therefore any demands made by the women would be refuted by the superior men, or they would be punished as the men may get offended if a woman talks back to them.
-She also faces the barrier that the other women don’t have as much passion to rebel, mainly because they’re native to the village and she’s an outsider, so the men there have already exerted there dominance upon them, and don’t love there wives unlike what Leila’s husband Sami does.
-One more barrier she has is her ex lover coming back, which throws her off course and causes a conflict between him and Sami.

Thursday 10th October 2013- Where Do We Go Now?

October 10, 2013

The disruption in the film= religious schism

There is unity within their community because they all watch the TV together.

When the women are discussing religion, it is friendly banter “We’ve gained a Christian!”

Radio in the cafe is telling them about a civil war. The women are listening but the men aren’t. Amal (the waitress) turns over the radio station so it plays music so this doesn’t encourage the men to fight. Thankfully men aren’t listening anyway so the women are successful.

Men are childish- playing cards, fighting and playing table football

The TV is a narrative disruption because it causes an argument. The TV is a communal gathering however they all want to watch a different channel.

Women spend their time avoiding conflict. They are powerful but it is indirect because of the patriarchal society they live in. This shows how the patriarchy stops the women having a lot of power.

Comparing Where Do We Go Now? with The Source
– in where do we go now, the women are indirect
-in the source the women are direct because they tell the men what they are doing

The imam and the priest are the only men who are peacekeeping.

Only the women and children remain communal.

The Christians are Catholic because the Virgin Mary is a symbol of Catholisism

“You call yourself a man!” the woman uses gender as an insult rather than religion

Using Todorov and Propp

October 8, 2013

Todorov and Propp can be used to analyse the narrative of a given text.

Todorov uses the principle that every text has a situation, disruption and a resolution. Propp uses narrative functions and states that every text will have a hero, villain and victim. These however do not have to be characters.

For example, if you apply Todorov and Propp to Titanic you see that the:

  • Situation is that everyone is on the Titanic cruise
  • Disruption is the sinking ship
  • Resolution is that some of the passengers survive
  • Hero is the lifeboats
  • Villain is the Iceberg
  • Victims are the passengers

Titanic is based on true events but if you look at the romantic story line of the film you see that Jack is the hero because he saves Rose, who is therefore the victim while Caledon is the villain who tries to come between Jack and Rose’s relationship.


  • Attractive male
  • Working Class

                                                                                              >> This portrays that being a higher social class doesn’t make you a better person, it in fact probably makes you a                                                                                                      worse person; the hero of the film is from a low social class.


  • Sly
  • Coward
  • Upperclass

Todorov and Propp can also be applied to advertisements such as this Maybelline foundation  advert:

Here we can see that the:

  • Situation is daily life
  • Disruption is having ‘bad’ skin
  • Resolution is having the appearance of good skin
  • Hero is the product
  • Villain is the skin
  • Victim is young women

Another example is this Bold Washing Powder advert:

In this the:

  • Situation is Fixing his car
  • Disruption is having dirty clothes
  • Resolution is getting clean clothes
  •  Hero is the Bold washing powder
  • Villain is the dirt
  • Victim is the boy

Helper: Helps the hero