Audience Targeting – 22/11/2013

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Assignment for 5th December: How have your chosen texts been constructed to appeal to their audiences

Key Concepts (MIGRAN)

Media Language
Institution
Genre
Representation
Audience
Narrative

Target (Address)

  • Content
  • MIGRAN
  • Appeal to the product – Uses & Gratifications

How do we know it’s an advert?

  • Length of the advertisement
  • Rapid editing

Genre’s audience

Comedy – Young
Romance – Female
Chick Flick – Teen Girls
Horror – Male 14 – 30
Action – Male 14 – 25

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