Types of Distribution

by

18th November

The is two types of distribution-

Blanket distribution– goes everywhere

Platform distribution– opens small and gradually gets bigger for example 12 Years Of Slaves started in 19 theatres and it is now in 14 hundred.

Platform release is usually used for indie films as they are a niche audience, and indie companies cannot afford to go worldwide.

Platform release is also used for the awards season for example the Oscars as the movie must of been released the previous year, so if the film is still in the cinemas it gives it a bigger advantage as it would be more familiar with audiences.

The Oscars as designed to market middle brow films, these are not simply entertainment but also through provoking.

-These films are harder to market than those aimed at mass audience

-Platform release also allows the creation of buzz (positive word of mouth)

BUZZ IS PLATFORM RELEASE. HYPE IS MARKETING. 

UK

-UK box office is similar to US but is smaller.

-UK box office is dominated by Hollywood

-Stars are fading

-People prefer special effects in Hollywood films- big budget means higher production.

-Low budget British films cannot compete except for The Kings Speech and The Inbetweeners.

Assignment– Does the ownership of your main texts effect how it is produced?

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One Response to “Types of Distribution”

  1. British film industry | Benton Park Media Says:

    […] Types of Distribution (bentonparkmedia.wordpress.com) […]

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