Author Archive


February 10, 2014

  • pinkstinks:Pinkstinks is a campaign that targets the products, media and marketing that prescribe heavily stereotyped and limiting roles to young girls.
  • From the day we are born we are handled differently:
    Girls are cradled as they are seen to be delicate
    boys are handled with not as much grace
  • If a guy wears pink then thay are automactically seen to be gay.
  • The video on the pinkstiks website shows a montage of “girly” products aime at girls. This shows the sheer volume of how many products there is on the market.
  • There is a clear emphasis on the blonde – (dumb: attractive+ stupid.)
  • If a girl is more intelligent that they guy they may feel threatend.
  • There was a product that said future “WAG” on it implying that girls have ambitions to marry rich (Prince Charming.)

BBC Newsround on Pinkstinks:

  1. By law the broadcast news in Britain must be neutral. The news is baanced by the children having apposing views .
  2. The pinks stinks campaigner gives us here clear point of view.
  3. The reporter is also on a steakout he is where the news is.

Stereotypes of young people

December 13, 2013

Stereotypes of young people in the media today:

18-30 beach advert 

Romantic– focus mainly on sex- guy and girl on the beach mainly interested in one another.

Party animals– drunk and hungover man has had a good night as he wakes up in the sea.

Summer 2012- promo video

Activities– eg: water slides, paragliding and partying. This could be linked back to the first one with the man who awakes in the water after a night out of partying.

Focus on the bodies-  ( both male and female but more emphasis on female body. This can be linked to the first one when they are both being romantic on the beach.

October 17, 2013


1) re-presentation (of the world)

media language

Iconic image:  resembles what it represants
Index: linked to whats represanted
Symbol: no link

2: stereotypes or types
A good example of this would be the “dumb blonde” always coming out with dizzy comments and doesnt know anything ths is a stereotype of blonde people. When infact they are just like everyone else there not “dumb”

3: Who is doing the reprensation- ( who is speaking)

woman are commonly found to be speaking on cleaning product adverts as they know best they are the experts in that particular field they know what they are talking about.

4: How the audiance reads the represantation

This is how you see what is being represanted

Chapter 4 in the image and representation  contains all the information from section 4:3 up to 4:6