Posts Tagged ‘advertising’

Advertising platforms

November 6, 2013

Television  

– National

-Regional

– Catch up (commercial)

Are calendar news ads regional?

Outdoor advertising, e.g. Billboards

Radio

Most advertising is regional, as are most radio channels. There are only 3 national channels, it’s hard to compete with the BBC as they already have the genres covered, and don’t advertise.
Magazines

Unlike radio, magazines are mostly national, however some are regional- such as Yorkshire Life

Newspapers

-National

-Regional

-Local

Digital advertising (Online)

-Banners

-Social media

-Interactive and targeted- cookies and what you click on, websites know you

-Apps

Cinema

-Main reel

-Separate from main reel (e.g. EE with Kevin Bacon)

International brands– Not a platform but some advertisers go international, e.g. airlines, mcdonalds or coca cola

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