Posts Tagged ‘TV’

Globalisation – TV 11.02.14/13.02.14

February 25, 2014

TV is a national industry rather than a global industry such as film
e.g. the BBC makes films for just this country

The UK in unusual because most of our programmes are British. In other places in the world most programmes are from other countries.

Money allows America to dominate the film market, yet it doesn’t dominate the TV market because TV is fnded by advitisers (ITV, C4, etc) and by the public through the TV lisence (BBC)

Over 50% of the schedulings in South America, Africa, and Asia are imports, which are mostly American.

America spends a lot of money making programmes yet sells them cheaply to poorer countries so they can still watch them. They can afford to do this because they already make a profit from selling the programmes in America.

EXAMPLE
The Good Wife, an American TV series was sold to the British, niche channel, More 4 cheaper than it would of sold to any other channel because it doesn’t have as many viewers and wouldn’t pay more for it.

National culture is marginalised
Western culture is prominant

Consumerism (Earning and spending money) seems normal for our culture as we have grown up with it. If everyone aspires to spend money we’ll run out of resources which is bad for the environment.

Readings
Dallas – an American TV series about oil rich Texans
America – Celebrates wealth
Africa – Money can rescue people (Solve problems)
Israel – Unhappy Americans (Money=unhappy)

Different cultures have different readings

Israel sees money as not that important, where as Africa sees it as very important because it is a country with a lot of poverty

US programmes are rarely the most popular

Globalisation may be homogensising (Making the same) but also different.

GLOCAL – Global and local
e.g. McDonalds have adapted to different cultures

MTV Case study
Viacom owns MTV
MTV has changed because you can watch videos online now (YouTube) so there is no longer a need for it to be the primary content.

MTV Asia
-Success of American products in Asia created demand for more American products
-MTV Asia said that 20% of the music videos would be Asian, but actually only 10% were. These 10% (Bangcok Jam) were played at midnight when the audience would be a lot smaller.
-Local bands that were put on MTV Asia played Western music

“MTV Asia reinforces globalisation and abandonment of traditional cultures and languages”

TV Platforms – 15/10/13

November 21, 2013

15th October 2013.

TV Platforms

Product > Distribution > Exhibition (audience)

1)      Terrestrial: aerial (digital)

Freeview à 50 channels, 4 HD Channels, 24 Radio Channels.

2)      Cable/Satellite TV

You view à Talk Talk: Subscribe and get the box free or pay for the box on its own.

Gives you more channels, catch up channels (7) and Pay TV (TV you pay to watch).

3)      Virgin media

TV, broadband and mobile: subscribe monthly > 4 different packages to suit different people.

4)      Apple TV

Offers a wide variety of channels, including iTunes, American sport channels, sky news and Netflix > Choose what you want to watch and when (like catch-up)  but doesn’t include live channels, excluding rare online occasions from channels in America.

5)      Sky anytime

Allows you to watch programmes when your elsewhere, as well as V.O.D (Video on Demand) an alternative to catch-up.

6)      Gaming consoles e.g. Xbox, PS3

Provides catch up TV, plays Blu-ray, resembles Apple TV.

Netflix/Love film > available on tablets and online.

Netflix

Spent $90M on its original series: House of cards.

This programme was exclusive to Netflix for 9 months and was then sold to other TV Platforms.

All episodes were released and available to watch at the same time, where conventional TV would usually provide one episode per week.

The releasing of several episodes together is called binge viewing.

Other platforms

  • DVD
  • Golden Oldie Channels (such as Dave)

–          As programmes get older they can be sold to different platforms at increasingly different prices. New programmes can be sold at a premium.